http://longmanandeagle.com/
I enjoy the simplicity and wonderful photography on this page. They offer clear cut choices - eat, drink, sleep, and more. You can find the area you need to go to fast, which allows you time to muddle and play. They include useful information such as menus, room reservations, and also extras such as chef bios.
BLU DOT
http://www.bludot.com/
Again, simplicity, photography and ease of navigation are key. BLU DOT offers a pleasurable shopping experience as well as what I find to be clever interactive features, such as an "experiment" they did with their products. They installed GPS devices in chairs and placed them around New York City. They then tracked where they went and detailed the results on the site with photos and video. Not only can you interact on the site - you could also interact in the world with the "experiment" itself.
Smithsonian: Ocean Portal
http://ocean.si.edu/
This site is informative and clever. The information is geared towards kids but also fun and appropriate for adults. There are different sections for educators as well. Some portions of the page flip like a book and make it extremely enjoyable to muddle through, explore and learn. It makes this site really embody the idea of appropriate.
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